Ekta Kapoor has surely ruled the roost when it comes to generating TRPs and it seems Indian Media is taking immense cue from her. For a skyscrapping TRP recipe, involve a celebrity as the main ingredient, the mango man as a side ingredient, bring everything to a boil and serve it with hashtags of nonsensical outraging one-liners. So here we have a-la- Sanjeev Kapoor recipe type news served along with snippets on social media.
Last week news of Hema Malini in a car accident was one such dish served to us. I have my heart going out to people who have lost their lives in the road accidents and the little girl in this particular one. Though about 400 people die in road accidents everyday in India with just a tickr of the mention at the bottom of our TV screen but this particular one was breaking news on every channel for the simple reason because it involved a celebrity. The high resolution pictures doing rounds on social media and TV of Hema Malini's ripped face, her blood soaked pallu aimed at stirring the moral souls of us viewers and a tiny thumbnail of the other car(Alto) hit in the accident, aimed at non-biasedness of this coverage. With basic facts being curtailed due to the TRP race, there was lot of hue and cry made about why the little girl was not taken to hospital. Had media delved more into facts, it would have shown that the girl died in her mother's lap in a while after the accident and it was sensible to take her to a nearby hospital instead. The worst is when media coerce the people to their brink by asking stupid questions about they feel after loosing their daughter? Who should the parents blame for their child's death?
Now with the accident fading off from the idiot box, both parties involved in the accident have taken to media to pass the buck for blame amongst each other thereby grabbing headlines again. It is very clear from the media coverage of this accident that it was news because Hema Malini was involved in it, else this incident would have been hushed underneath the sheets long back.
Last heard, the Rajdeep Sardesai s and Barkha Dutt s are tweeting that Vyapam Scam be covered more widely by media. Finally, they realize news has to be beyond TRPs!
People are sheep. Media is the shepherd.
No comments:
Post a Comment